Outreach Templates
Available variables
Contact
| {first_name} | First name |
| {contact_name} | Full contact name |
| {company_name} | Company name |
| {rep_name} | Sales rep name |
| {rep_phone} | Sales rep phone |
| {last_run_date} | Last ad run date |
| {last_ad_size} | Last ad size |
Quote (select a quote when sending)
| {ad_size} | e.g. 3×5 |
| {color} | full color / black and white |
| {publication} | Newspaper name(s) |
| {run_dates} | April 1, 2026 – May 13, 2026 |
| {start_date} | April 1, 2026 |
| {end_date} | May 13, 2026 |
| {weeks} | Number of insertions |
| {cost_per_wk} | Rate per insertion |
| {run_total} | Total campaign cost |
| {col_in_price} | Rate per column inch |
| {due_date} | Friday before first run |
Prospect outreach
Discovery Email
email
▼
Subject:
North Georgia News Advertising
Hi {first_name},
Thank you for your interest in advertising with us. I’ve attached our current rate sheet, which outlines available sizes, color options, and pricing for both papers.
To prepare a quote that fits your needs, could you tell me a bit more about your plans?
• Which paper you’d like to run in (North Georgia News, Towns County Herald, or both)
• Ad size or general space you have in mind
• Color or black-and-white preference
• Desired start date and length of run
• Whether you need design assistance
We provide design services for free, so if you want to reply with your logo and ad copy for {company_name}, I can get something whipped up for you.
Best regards,
Post cold call - serv. dir
email
▼
Subject:
North Georgia News Advertising
Hi {first_name},
Thanks for taking my call. As promised, attached is our rate sheet for advertising in the North Georgia News and I went ahead and put together a quote of cost for what it might look like to have a presence in the North Georgia News with a simple business card sized ad.
We offer design services for completely free, so if you want to reply with your logo of {company_name} and ad copy, I can get something whipped up for you.